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About Me

Creative director turning brands unhinged (the good kind). Beauty is my main character, but I've dabbled in booze, banks, real estate, and healthcare too. Strategy meets ethical AI meets trophies that aren't fake.
I assemble dream teams, torch basic work, and alchemize chaos. Let the portfolio do the talking, not the corporate speak. Ambition? Permanently untamed.

Skills

Creative Direction  |  Visual Strategy  |  Creative Ideation  |
AI Excellence For Impactful Creative Output  |  Culturally Informed Creativity

Awards

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The Work '25 Top 10 In India (Click icon to View)

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Work Experience

2023-2025

Creative Director
-Oliver Agency

An in-house agency for Unilever

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• Use generative AI to shape the creative direction for Unilever’s biggest brands, including brands such as Lakme, TRESemmé, Dove, Indulekha and Sunsilk

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•Lead creative initiatives and directed a team of 26 people

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• Aligned with brand SPOCs to assess and execute high-impact creative output that drove a 50% increase in the agency retainer

over 2.5 years, contributing to long-term brand loyalty

and revenue stability.

 

 

 

​​​​2021 - 2023

Creative Supervisor
- Saatchi & Saatchi

A creative agency focusing on impactful branding

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• Incorporated and led design solutions and visual direction for brands like Nivea, Grupo Bimbo, Heineken, Ferrero Rocher and Allied Blenders & Distillers

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•Executed multiple pitches (Grupo Bimbo, Lion’s Lager, Heineken)

2018 - 2021

Art Director - Mirum (A WPP Company)

An agency providing design & media services

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• Led the design process and collaborated
with teams to deliver innovative solutions

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• Managed brands such as Franklin Tempelton,
Figaro, Bertolli, Shoppers Stop, Emirates

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• Won one of their biggest pitch - Axis Mutual Fund
(accounted for 20% revenue of the
agency's revenue at that time)

 

 

 

​​​2017 - 2018

Creative Designer - Havas Worldwide

A global advertising and communications company

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• Designed creative visuals for various campaigns on
brands like Jaslok Hospital, Sanofi, PwC, RedHat

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2016 - 2017

Junior Graphic Designer - The Glitch

A creative agency specializing in visual storytelling

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• Worked on diverse graphic design projects for brands such as Discovery Kids, Close-Up, Ayush, Dewarists, Comfort

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Education

2013 - 2016

L. S. Raheja School of Art & Technical Institute, Worli

Diploma Visual & Communication Arts

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2012 - 2013

SOPHIA-SHREE B.K. SOMANI MEMORIAL POLYTECHNIC

Art Foundation

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