Creative Director




INDULEKHA
VISUAL REVAMP
Indulekha had built its legacy on tradition and trust. But its visuals felt dated and overly natural, making the brand appear older and less relevant to younger audiences. The goal was clear- refresh the brand’s identity to feel modern, expert-led, and rooted in visible results. The ambition was to create a sharper, science-forward image without losing the authenticity that Indulekha stands for.
Because-
Beige:
Is Perfect for conveying the idea of gentle care,
highlighting the use of premium and
soothing ingredients in haircare products.
Peach:
Is Ideal for emphasising rejuvenating
and revitalising properties of the products,
promoting a fresh and youthful appearance.
Muted browns:
Suggests softness, romance, and nurturing.
It creates a calm and reassuring ambience.
Brand Application: Highlights the caring and tender approach of the brand, appealing to consumers
seeking gentle treatments and love for their hair.
Warm Brown:
Enhances the perception of trustworthy
and high-quality haircare solutions,
emphasising the brand's commitment
to natural and sustainable practices.
Ivory:
Communicates a sense of luxury and
high-end quality, appealing to consumers
looking for premium haircare experiences


VISUAL REPRESENTATION
Product Focused

Efficacy

​Proof Of Science
